Ultrafabrics approached Studio Circulaire to tell their ‘material innovation’ story, commissioning us to provide both images and copy for press, social media, web and print that highlight their work on sustainability and use of new and innovative materials, such as Tencel™, REPREVE® and ECOVERO™. Working closely with their Director of Branding in the US and Marketing and Brand Manager - Europe in the UK, we undertook a rigorous review of Ultrafabrics’ existing branding, imagery and story, to ensure the project would slot into existing material, while also delivering the bold impact Studio Circulaire is known for.
Both the images and the copy were structured to allow their use - standalone or in groups - in a variety of settings, from social media and web use, to brochures, advertising and company reports.